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Bricks and Clicks: The New Business Model and Supply Chain Capability for Retail Industry

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Retailers are feverishly trying to reinvent themselves for this rapidly changing new age of online shopping and multi-enterprise commerce.  A recent article published in the Economist notes: “To build a profitable online business, retailers must integrate it seamlessly with the bricks-and-mortar operations.  Many keep them separate, increasing the risk that they fail to communicate or work together properly.”

On the Infosys Supply Chain Management blog, we just posted a guest commentary observing that this fundamental reinvention of the retail industry comes with significant implications to current and future supply chain organizational, process and technology capabilities and investments. Retail supply chain management teams need to be educating senior management on the synergies and process opportunities for leveraging the supply chain to be able to enhance these new ‘clicks and bricks’ business models.

The full commentary can be viewed and commented upon on the following web link.

Bob Ferrari

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