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Upcoming 2012 Holiday Buying Season- Overcoming the Challenges of Fulfillment Complexity

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For the past three years, this author has contributed guest postings on the Infosys Supply Chain Management Blog.  An annual tradition has been guest postings that both set the stage for supply chain and B2B challenges in the upcoming holiday fulfillment surge, as well as well as post commentary on how supply chains actually fared.

As was the case last year, the 2012 holiday buying season will be very much about the continued leveraging power of consumers in exercising multi-channel buying preferences and technology-enabled online tools.  An equally important test as we swing into the 2012 surge will be how online, brick and mortar retailers, along with their respective direct ship suppliers, exercise capabilities in multi-location stocking and fulfillment capability.  From this author’s lens, expect the 2012 holiday buying surge to yet another stress test for managing fulfillment complexity among online, retail and B2C goods providers.

Supply Chain Matters readers can read the remainder of my pre-holiday commentary by clicking on the link: Headline for the 2012 Holiday Buying Season- Overcoming the Challenges of Fulfillment Complexity.

Readers are also encouraged to share their own observations and predictions as supply chains approach another challenging stress period.

Bob Ferrari

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