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New Product Introduction and Potential Model Image Problems Accelerate for Ford

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In July, Supply Chain Matters called attention to A Changing Collection of Supply Chain Related Business Challenges Facing Ford Motor Company. Of particular note was a product recall involving 11,500 brand new 2013 Ford Escape vehicles equipped with the 1.6 liter engine because of a serious potential for a fuel leak. Ford took the unusual measure of instructing owners to stop driving their vehicles altogether and make arrangements to have their recalled vehicles transported to local dealers for repair. In its press release announcing the July recall, Ford indicated the need to replace an engine compartment fuel line that could potentially result in a fire. It further noted that dealers were instructed to stop demonstrating or delivering the new Escape model to customers until the problem was corrected. Ford had issued an additional recall concerning 8,266 redesigned 2013 Escape SUVs in the U.S. to fix carpet padding that could hinder […]