From time to time it is important to differentiate one’s presence on the web especially when so many individuals and groups have discovered the power of social media to establish their brand identity.
Since founding Supply Chain Matters in 2008, I have had a goal for this site to serve as a premier voice of independent thought leadership reflecting on global supply chain business process and information technology developments. Our chosen name and our approach is straight-forward- a deep belief that the vast collection of supply chain capabilities do matter in the world of business, and that important learning can be gained by sharing observation, insight and perspectives. Our audience consists of a targeted group of senior and functional practitioners across multiple supply chain, online commerce, IT and other disciplines. We also have broad appeal to supply chain technology and service providers but we do not produce content solely for their benefit.
Editorial and perspectives are formed from my background of over 30 years of experience in supply chain management across multiple operational, functional and IT roles, and as a noted supply chain industry analyst for two top-tier industry analyst firms. This author has implemented business process change and information systems initiatives, large and small, and has been fortunate to have led on either side of these initiatives, namely for businesses themselves, and from software companies pitching their value propositions. We invite and encourage guest commentary from other experienced professionals. In short, we believe our perspectives are unique, and we chose to share those perspectives with our readers.
Supply Chain Matters exists as an independent blog voice. The insights and thought leadership shared is offered in an open environment, but we do reserve copyright and attribution rights to our content. We provide the deepest level of both industry-centric and cross-functional supply chain related insights and perspectives. We are pleased that in 2012, this site experienced close to 400,000 visits with nearly 1.2 million pages served to readers.
We are NOT owned nor operated by any technology or supply chain services focused company. This author makes his living by providing consulting and advisory services through our other entity, The Ferrari Consulting and Research Group LLC, which is the purposeful owner of this web site domain.
We can be accessed by either of three different web addresses:
www.theferrarigroup.com/supply-chain-matters Our primary address, an extension of our named domain.
Our named sponsors that you see featured in our blog sponsorship panel have recognized the value of our presence and expertise in social media, market and technology perspectives and have paid to be associated with our banner. Last year, our sponsor ads garnered over 1.7 million ad impressions on content pages. The blog itself funds its operating and other expenses from revenues derived from named sponsors. We continually thank our sponsors, not only for their support and recognition, but for their tolerance for an independent editorial voice. If your firm wants to invest in a lasting and continuous impression of your brand and services, you might consider becoming a named sponsor. Further information can be obtained by sending an email to info <at> supply-chain-matters <dot> com.
We conclude with a sincere thanks and gratitude to all of our globally based readers. Thank you for your continued support and loyal readership and do spread the word to others.
Bob Ferrari, Founder and Executive Editor
Mark Smith, CEO and Chief Research Officer for Ventana Research penned a blog commentary lamenting that the ethics in the technology industry analyst community has deteriorated when it comes to objectivity and independence in research. In his essay commentary, Mark expresses concerns of the increased influence by large technology vendors. He notes that the volume of timely research from the large industry analyst firms has gotten smaller, and that the largest technology vendors “have forced industry analyst firms to contractually agree to the right to review, edit and approve any written research that references their name or products before it is published.”
In this Supply Chain Matters commentary, we feel compelled to clarify some important points. We are not trying to discredit or bash the current state. Others can and probably will add to this discourse regarding the existing state of large industry analyst firms. We instead are explaining who we are and what we feel makes us different.
The Ferrari Consulting and Research Group, the parent of Supply Chain Matters, as with other smaller and more independent firms, differentiates from the large scale advisory firms. We recognized and fill an important need for a hybrid business model that leverages social media based open access to industry analyst viewpoints with highly experienced industry analyst and technology consulting skills. Our business model is unique. Our research is high quality and our insights come from years of hands-on supply chain corporate experience. We view our analysis as objective, insightful and independent, and we trust others will as well.
We continue in the belief that social media conversation and blogs provide an important source of influence for technology buyers and consumers. Supply Chain Matters and other quality blogs continue to be a testimonial to this reality.
We adhere to a set of ethical standards. Our readers will notice that Supply Chain Matters does and will continue to disclose in an individual commentary, any direct or perceived relationship with a sponsor or a particular vendor that happened to be named in that commentary. Vendors are not provided any editorial input or voice in our blog commentaries, other than after the fact, to note improper citing of product nomenclature or clarify improper statements. After all, we are human, and do err from time-to-time. Blog sponsors are granted license to cite or reference Supply Chain Matters commentaries for clearly defined purposes, and we insure that these purposes are adhered to. We will not entertain any request for a paid blog commentary even thou we continue to receive occasional requests. While some bloggers and other media properties might do it, we at Supply Chain Matters do not ascribe to this practice.
Our published research also adheres to a set of similar standards. If a particular vendor has sponsored a research project, they are granted access to the final draft, prior to publishing. Here again, vendor input does not include editorial or content oversight, but rather fact-checking for insuring accuracy of naming and terms. These were all standard practices in the industry as much as ten years ago, with a clear line of differentiation between what can or cannot be edited.
Differentiation comes from the uniqueness in our business model, the quality and independence of the research insights provided and the reputation of the analyst for communicating objective and insightful analysis in helping our clients and readers to make more-informed business process and technology selection decisions.
In the end, any analyst, consultant or blogger must stand on reputation and creditability.
From time to time it is rather important to differentiate one’s presence in the vast universe of social media, especially in the current times of explosion in individual presence. Please bear with us as we devote this brief commentary to reiterate for what we stand.
Since founding Supply Chain Matters in 2008, I have had a goal for this site to serve as a premier voice of independent thought leadership reflecting on global supply chain business process and information technology developments. Our chosen name and our approach is straight-forward, a deep belief that the vast collection of supply chain capabilities do matter in the world of business, and that important learning can be gained by sharing observation, insight and perspective. Our perspectives are formed from a background of over 30 years of experience in supply chain management across multiple functional and IT roles, and as a noted supply chain industry analyst for top-tier industry analyst firms. I, as principle author, have implemented business process change and information systems initiatives, large and small, and have been fortunate to have led on either side of these initiatives, namely for businesses themselves, and from software companies pitching their value propositions. In short, we believe our perspective is unique, and we chose to share those perspectives with our readers.
Supply Chain Matters exists as an independent blog voice. The insights and thought leadership shared is offered in an open environment, but we do reserve copyright and attribution rights to our content. We are NOT owned nor operated by any technology or supply chain services focused company. This author makes his living by providing consulting and advisory services through our other entity, The Ferrari Consulting and Research Group LLC, which is the purposeful owner of our web site domain.
Our named sponsors that you see featured in our blog sponsorship panel have recognized the value of our presence in social media and have paid to be associated with our banner. We continually thank them, not only for their support and recognition, but for their tolerance for an independent editorial voice.
We once again iterate for readers, our Supply Chain Matters guiding principles:
- We remain an independent voice and do not serve as a re-hash for other media news or vendor viewpoints. Our content will be original and, when necessary, cites any original sources of narrative and opinion we may use.
- We will not drown our readers in constant vendor advertisements draped on every page of content. We purposely limit the amount of total named sponsors for Supply Chain Matters and utilize a standard blog format that features named sponsors in reading panels. We do not strive or entertain requests to have certain vendor advertisements appear with certain content.
- Our perspectives and viewpoints will be balanced, featuring commentary related to supply chain developments concerning multi-industry supply chains, service and technology providers. Our perspectives will be weighted toward providing insights to global supply chain and B2B management professionals and not solely to stroke or mention individual technology providers. Any posting that concerns any developments or capabilities related to our sponsors and/or clients will feature a disclosure of such relationship.
- We will from time-to-time offer guest author perspectives, and we invite experienced supply chain, B2B, academic and other professionals to consider being a guest author for an important topic or perspective on global supply chain management trends.
- We never sell our subscriber listing to third parties and we will not drown your email inbox with constant emails, other than our periodic newsletter. Readers should be at-ease to sign-up as a subscriber for automatic alerts to Supply Chain Matters commentaries. We utilize our subscriber listing to gauge our reading audience and their industry association, so that we can properly tailor our commentaries.
We conclude with a sincere thanks and gratitude to all of our globally based readers.
Thank you for your continued support and readership!
Bob Ferrari, Founder and Executive Editor
It is time to re-charge the creative juices, and thus Supply Chain Matters will be in hiatus for the next ten days taking a rather overdue vacation in Europe.
During this short hiatus, please feel free to review all of our published commentaries, content and insights regarding multiple industry supply chain developments. Again, 2012 has been rather eventful for global supply chains and we have amassed a dedicated collection of industry-specific supply chain commentaries. Supply Chain Matters also provides a wealth of content related to global supply chain disruption and risk mitigation.
The remainder of September and October promises to be rather busy for us at Supply Chain Matters as the Fall conference season ramps-up. We will moderate the industry analyst panel held in conjunction with the Supply Chain Council’s Executive Summit being held from September 18-20. At the end of September, we look forward to attending Oracle’s Annual Open World Conference being held in San Francisco, which is a massive event. In October, we travel to Scottsdale to attend the annual Kinaxis sponsored Kinexions Conference being held from October 17-19, where we contribute as a panelist on the program. If readers are planning to attend any of these events, please take the time to introduce yourselves. We have invested in some spiffy Supply Chain Matters logo attire that will help recognize our presence.
During the remainder of 2012, our blog will feature additional educational commentary related to the concepts and capabilities being contemplated for supply chain control tower initiatives, culminating in a two-part webinar series that this author will be delivering for Accenture’s Supply Chain Academy series in the November and December timeframe.
Thanks again for your continued Supply Chain Matters readership and please continue to provide feedback on how we’re doing.
Bob Ferrari, Founder and Executive Editor
I founded the Supply Chain Matters blog in 2008 to be an independent voice for providing insightful commentary on various developments occurring across global supply chains. Our blog name was chosen and our commentaries reflect the theme that supply chain capabilities do matter for positive business performance. As an independent industry analyst and consultant with many years of experience in both supply chain business process and information technology, I utilize Supply Chain Matters as a social media conduit to educate audiences on important supply chain related developments, insights and learning occurring across industries and organization.
Several months ago, we noticed that the DHL Supply Chain organization elected to start a blog utilizing a similar name. We have made several attempts to contact this organization to state that this site has the original naming, but being very large and arrogant, DHL has elected to ignore such requests.
For the record, this Supply Chain Matters web site will remain an independent and objective voice to global supply chain developments. Our policy has always been one of thought leadership and an independent voice.
We do not collect and sell any information regarding our subscribers to third parties, and our readers should take comfort that we are not going to try to sell you any transportation nor supply chain services. Please feel free to add your email to our subscriber listing and to download any of our complimentary research and insight commentary.
We are the original Supply Chain Matters.
Founder and Executive Editor
Like many of our readers, in my travels and encounters with various people I am often asked about what we do or what role we fulfill for clients. Since our blog provides us the opportunity to converse beyond a 30 second elevator pitch, and with your indulgence, I would like to briefly describe each of our roles.
Upon founding the Ferrari Consulting and Research Group three years ago, we wanted to address what we viewed as growing gaps that were developing in the area of global supply chain industry research, management consulting and product marketing service needs. Having previously successfully contributed in traditional roles as a noted industry analyst, product marketing executive, technology consultant and change agent, my belief was that there was a growing need for a hybrid, more cost affordable model for delivering important services to the market.
Our business model was therefore designed to address three broad market needs:
- Independent supply chain industry analyst services leveraging social media mediums
- Supply chain management consulting within global business processes and information technology needs.
- Education, market influence and management education in the important contribution that supply chain fulfills for achieving business strategy goals.
Allow us to briefly share comments regarding each area.
Independent Industry Analyst Services
Specialized industry analyst services directed at supply chain strategies have dramatically changed during these past three years. Former marquis named firms such as AMR Research have been subsumed through acquisition, and access to talented and insightful analysts diluted by broader business development needs. Continual analyst turnover leads to a lack of continuity, grounding and industry perspective. The Internet has also brought forth a revolution in information access, the ability to seek out experts in a specific area. This has led to the growing interest in seeking out independent industry analysts, those that have built a personal brand and are unencumbered by firm internal politics or conflicting business development interests. It is within this backdrop that the Supply Chain Matters blog was created, providing experienced industry analyst insights without the need for an expensive annual subscription that umbrellas multiple business process or technology areas.
Even though certain technology vendors are paid sponsors of this blog, we maintain our insistence to provide unbiased viewpoint, commentary and insights on developments concerning multiple industry supply chains. We are not shy in taking a viewpoint on Supply Chain Matters, or in individual consulting with various clients. Our sponsors support such thought leadership.
By the way, this blog can actually be accessed through three different web addresses.
Supply Chain Focused Consulting
When readers find us through this blog, they have the opportunity to seek out follow-on consulting services in specified supply chain process areas. Our consulting services address the specific needs for both manufacturing and service provider supply chains, as well as the various technology providers seeking to solve specific supply chain focused process needs. Specific services are outlined on our primary web site ( www.theferrarigroup.com ) . If your organization has such needs, give us a call for a no-cost initial evaluation.
Education and Market Influence
The third and by no means least role is one of providing education to the broader supply chain management community. We do this through a number of mechanisms including our blog, social media dialogue, speaking within industry or technology vendor conferences or speaking within various corporate venues. Our education is focused on learning, sharing of evolving business and technology needs as well as important developments that teams need to be aware of. If your organization is in need of such education, give us a call or send us an email. Our contact information or inquiry forms are located at each of our web sites.
In summary, if your organizational needs call for independent, experienced and insightful analysis, and not expensive, marginal value consulting delivery models, than by all means give us the opportunity to demonstrate our capabilities to solve supply chain related business needs.
Contact us via email: supplychaininfo <at> theferrarigroup <dot> com.
Bob Ferrari, Managing Director