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Supply Chain Matters Blog Sponsorship Structure Revised

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Supply Chain Matters readers can recall that since our inception, we offered three different levels of blog sponsorship, Gold, Silver and Bronze.  Each was designed to provide different levels of benefits and services for our sponsors.  Late last year, after a complete review, we made a decision to simplify our blog sponsorship offerings into two levels of sponsorships, a Lead level and a Sustaining level, each with different levels of benefits.

Beginning today, the presence of our existing and new blog sponsors will be displayed in our new 2012 sponsorship framework of Lead and Sustaining sponsors. Behind the scenes, these ads are being managed with our brand new Ads plug-in.

Our plan was to implement these changes in early January.  Many readers might relate to the saga of an IT system snafu, an application that once worked fine and then suddenly decides it does not want to work.  Alas, Supply Chain Matters was not immune to such occurrences.

Just as we announced our revised levels of sponsorship programs our former WordPress plug-in application that displays and manages our existing blog sponsorship display ads decided to not allow us to access the program or to change any settings.  Some past upgrades of WordPress apparently completely disabled the application and caused other problems. Rather than bore our readers with all the technical reasons as to why this occurred, suffice to communicate that during these past few weeks we have been somewhat occupied in locating and engaging a specialist development firm to help us in both temporarily restoring our former Ad displays while locating, customizing and installing an entirely new Ad management application for our blog in 2012.

While all of this was happening, our two existing sponsors, Kinaxis and Infosys Limited were very gracious in understanding, and we again thank them.

Following this posting, readers will be able to view individual announcements related to our 2012 Supply Chain Matters sponsors, including a new sponsor.

We would also take this opportunity to remind providers of supply chain related technology and services that opportunities for being a named sponsor of the Supply Chain Matters blog in 2012 still remain at both the Lead and Sustaining levels.  Blogs have come to be very influential sources of opinion and thought leadership, with this site being cited as among the top ten blogs commenting on global supply chain business process and information technology developments.

As a sponsor of Supply Chain Matters, your company will be recognized for its products and services and also as a supporter of quality thought leadership. Our sponsorships include services in spring boarding your brand recognition, enlisting social media based product marketing strategies and raising educational awareness to new technologies.

Further information can be obtained by utilizing our Sponsorship Information Request  drop-down menu located on the top menu bar, or by sending an inquiry email to info <at> supply-chain-matters <dot> com.

Bob Ferrari, Founder and Executive Editor


Blog Sponsorship Opportunities Currently Available for Supply Chain Matters

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Does your company need broader brand recognition among the global supply chain community? Do you desire to have your brand associated with quality thought leadership and insights as to what is happening across global supply chains?

Does your product marketing plans call for broader leveraging of social media based strategies and mechanisms?

We would like to remind providers of supply chain related technology and services that there are opportunities for being a named sponsor of the Supply Chain Matters blog.  Blog sponsors appear in our sponsorship panel located on the right-hand side and represent the best in technology and service offerings.

Blogs have come to be a very influential source of opinion and thought leadership with this site being among the top ten blogs commenting on global supply chain developments in business process and information technology.  Supply Chain Matters provides global reach with an average of 30 to 40 thousand monthly visitors, many of which are unique. We pride ourselves on the quality of our content and insights regarding global supply chains.

As a sponsor of Supply Chain Matters, your company will be recognized not only for its products and services, but also a supporter of quality thought leadership.  Sponsorships are also available that include services in spring boarding your social media based product marketing strategies or raising educational awareness to new technologies. We are currently offering an attractive discounted rate for the remaining three months of 2011.

We would also like to remind major sponsors of conferences related to supply chain executive and business topics that we also provide opportunities for promoting your conference agenda on Supply Chain Matters. Previous conference advertisers have gained considerable click-through rates to conference registration sites.

Next week we will be attending the annual conference of the Council of Supply Chain Management Professionals (CSCMP) being held in Philadelphia.  This is one of the premiere educational and professional conferences among the supply chain management community and we are looking forward to catching-up with friends and colleagues.

For further information, you can either complete a sponsorship inquiry form, or send an email with your name, company, email and telephone contact information.  Please send email inquiries to: info <at> supply-chain-matters <dot> com.


Supply Chain Matters Blog Sponsorship Opportunities

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We would like to remind providers of supply chain related technology and services that there are opportunities for being a named sponsor of the Supply Chain Matters blog.  Blog sponsors appear in our sponsorship panel located on the right-hand side.

Blogs have come to be a very influential source of opinion and thought leadership with this site being among the top ten blogs commenting on global supply chain developments  in business process and information technology.  Supply Chain Matters provides global reach with an average of 30 to 40 thousand monthly visitors, with an increasing number of unique first-time visitors.

As a sponsor of Supply Chain Matters, your company will be recognized not only for its products and services, but also a supporter of quality thought leadership.  Sponsorships are also available that include services in spring boarding your social media and product marketing strategies.

We would also like to remind major sponsors of conferences related to supply chain executive and business topics that we also provide opportunities for promoting your conference agenda on Supply Chain Matters. Previous conference advertisers have gained considerable click-through rates to conference registration sites.

For further information, you can either complete a sponsorship inquiry form, or send an email with your name, company, email and telephone contact information.  Please send email inquiries to: info <at> supply-chain-matters <dot> com.


Infosys- A Continuing Supply Chain Matters Sponsor for 2011

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We are happy to announce to our Supply Chain Matters readers that the supply chain management (SCM) practice of Infosys Technologies Limited will be a continuing Silver sponsor of this blog during 2011.  The Infosys SCM team continues to recognize the increasing reach and influence of Supply Chain Matters, as well as our joint efforts to provide added thought leadership in the area of global supply chain management business process and information technology needs.

The supply chain practice of Infosys continues to provide its clients with the ability to unlock added value from their supply chain business processes and information technology systems.  Key practice areas umbrella a wide swath and include areas of supply chain planning, strategic sourcing/procurement, multi-channel order fulfillment, and enterprise asset management. Industry coverage is broad and includes manufacturing, retail, energy, media and financial services industries.

Since becoming aware of the Infosys SCM practice in late 2005, I have monitored their engagement growth. Supply Chain Matters was delighted to welcome Infosys as a blog sponsor in 2009, and we look forward to continuing our joint thought leadership efforts throughout 2011.

During this past year, I continued to contribute guest postings regarding key supply chain and information technology strategic topics on the Infosys Global Supply Chain Management blog, and was pleased to exchange commentary with Gopikrishnan G.R. (Gopi), delivery manager and lead for the SCM practice, as well as other Infosys community readers. In 2011, this cross-blog exchange activity will expand and readers can anticipate guest postings and added commentary from Gopi and other Infosys practioners on Supply Chain Matters.  I will also be expanding my guest blogger contributions on the Infosys SCM blog.

In April, Supply Chain Matters will be attending and providing blog coverage of IBM Impact 2011 Conference in Las Vegas where Infosys will be featured as a Gold sponsor.  We look forward to meeting up with Infosys SCM clients, readers of this blogs and colleagues.

Today Infosys has a healthy track record of over 400 supply chain engagements with a 100% on-time delivery record.  This practice provides clients with unsurpassed project ramp-up capability with over 1000 dedicated package consultants. Consultants can be called upon to provide either functional as well as supply chain information technology expertise.  Infosys operates globally from 31 countries and 75 cities across the Americas, Asia Pacific, Europe and Middle East & Africa. Their supply chain technology skills span a variety of ERP and best-of-breed applications, with strategic partnerships that include Oracle, SAP, Microsoft, JDA, Sterling Commerce (an IBM company), ATG Commerce, IBM Maximo Asset Management and other technology alliances.

We look forward to having the supply chain management practice at Infosys as a sponsor of Supply Chain Matters, and also to a continued joint collaboration of thought leadership and industry commentary.

If you need additional information, you can view the Infosys SCM services profile in the About Our Sponsors page on the right-hand panel.

Insure that you have Infosys on your short-list of large-scale supply chain information technology consulting needs.

Bob Ferrari, Executive Editor


Kinaxis- A Continuing Supply Chain Matters Sponsor for 2011

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It is a sincere pleasure to announce to our Supply Chain Matters readers that supply chain technology provider Kinaxis will be a continuing Silver sponsor of this blog during 2011.

Kinaxis was the very first sponsor of this blog in 2008, and we are proud to be able to continue our close relationship.  They recognized early on that educational and insightful blogs would play an increasing role in how supply chain professionals share thought leadership and gather insights.

Kinaxis has been one of very few technology companies that has successfully designed and leveraged a highly successful B2B content and social-media community and we are proud of  our abilities to help in this effort.  As an example, The Supply Chain Expert Community has garnered multiple accolades and awards from industry publications, the latest being a highly complimentary write-up on ContentMarketingInstitute.com . The article begins: “Research the best examples of a successful B2B content marketing strategy, and this year’s breakout winner is clear: Kinaxis.”

This author is pleased to be able to provide continued weekly guest blogger commentary in this community throughout 2011. My specific Supply Chain Expert Community commentary is also co-published on the Supply Chain Matters blog.

Kinaxis technology has been designed to address needs for managing supply chain complexity and fostering agility in business processes. The company continues to grow its broad industry presence and customer base and recently announced a record year in 2010, demonstrating double-digit revenue and cash flow growth.  Customers include names such as Cisco, Genzyme, Honeywell, Jabil, Research In Motion, Toshiba and most recently, Olympus Corporation.. The Kinaxis RapidResponse technology that is available today is much more than a supply chain planning system, incorporating many features for scenario-based analysis and sales and operations business process support.  The technology is available to serve multi-industry supply chain process needs.  Current RapidResponse implementations can accommodate users in the thousands, integrating key information from large numbers of ERP systems.

It is a delight to have Kinaxis as an ongoing Supply Chain Matters sponsor.

If your organization has needs for extended supply chain visibility, rapid response, or sales and operations planning process support capabilities that can be implemented in a very timely manner, I recommend you place Kinaxis on your short list.

Bob Ferrari, Executive Editor


A Great Year for the Supply Chain Matters Blog in 2010

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We have had the opportunity to review the broad spectrum of readership statistics for 2010, and we would like to sincerely thank all of our Supply Chain Matters readers for their loyal following..

In 2010, this blog experienced:

  • A 64 percent increase in visits since the beginning of the year.  In 2010, there were close to 250,000 visits to this blog and over 3 million site hits.
  • A 56 percent increase in unique (first time) visitors since the beginning of the year.  We welcome each of the nearly 100,000 new visitors to this web site in 2010.
  • Nearly 52,000 search engine links referencing Supply Chain Matters content.

We have also received a lot of kind complimentary feedback regarding the quality of the commentary published in Supply Chain Matters along with the broad array of supply chain cross-functional topics that we elect to provide in our ongoing commentary and insights. This has led to follow-on individual consulting and other incremental business for our consulting and research business.

Again, thanks to all our readers for your loyal following, and keep the feedback coming.  We also extend a shout out with sincere thanks to all of our blog sponsors in 2010 and trust that readers had the opportunity to view each of their capabilities.  They have each demonstrated a commitment and have embraced the power of blogs as a new medium for global supply chain related thought leadership.  Please take the time to review their capabilities.

If you have interest in becoming a Supply Chain Matters sponsor, and would like to know more about our other services, please send an email to: info<at>supply-chain-matters<dot>com or fill in our sponsorship inquiry form which can be accessed on the top menu.

Bob Ferrari, Executive Editor


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