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Our Best Supply Chain Matters Readership Month To-Date

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There is often a view that during the summer months, when many take vacation time to enjoy warm weather, family and friends, that social media interest focused on the broad spectrum of supply chain management wanes.    Supply Chain Matters Blog

That was not the case with Supply Chain Matters.

The months of July and August provided our largest reader audience thus far in 2014.

Last month, this web domain experienced over 47,000 visits with more than 14,000 being unique, first-time visitors. The average duration of visitors exceeded 5 minutes, which is a significant number when one considers the multitude of web destinations that are now focusing on supply chain management.

Did you know that our @SC_Matters_Blog handle on Twitter has accumulated over 20,000 followers, that we also have a dedicated group on Linked-In, and that our Quarterly Newsletter reaches over 500 email addresses ?

Once again, I need to express sincere thanks for your loyal and continued readership of Supply Chain Matters.  We are honored and humbled.

We remain committed in providing the highest quality content and insights focused on the broad spectrum of supply chain management, procurement, B2B fulfillment, manufacturing and product lifecycle management business processes and supporting technology. They are all the umbrella of how supply chain capability does matter.

You will notice that we do not populate this site with a multitude of vendor ads, streaming advertisements or sponsored videos.  We will maintain that standard, sometimes at the expense of added revenues.

We do however have a limited number of named sponsors which both share in the desire to support quality thought leadership in supply chain management and to bring attention to their products and services.  We carefully chose such sponsors for the overall value they provide.

We have limited sponsorship opportunities available that extend through the end of 2014 with some attractive pricing. If interested, send us an email at: info@supply.chain.matters <dot> com.

If readers would like to receive automatic notifications of Supply Chain Matters postings via email, as well as distribution of our Quarterly Newsletter, you can add your email address in the Subscribe Via Email box located in the right-hand panel.

Bob Ferrari, Founder and Executive Editor


New Opportunities to be a Sponsor of Supply Chain Matters

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We remind providers of supply chain related technology and services that special opportunities for joining our distinguished group of blog sponsors are now available for both the Sustaining and Named sponsorship levels. 

Blogs and social media have come to be very influential sources of opinion, market insights and thought leadership, with this site being cited as among the top ten independent thought leadership voices commenting on global supply chain business process and information technology.  This author was recently cited in an independent analysis as one of the top 25 supply chain social media influencers. We provide the deepest coverage of specific industry supply chain developments, challenges and learning across and continue to cited by others as an important influential go-to site in global supply chain management.

As a sponsor of Supply Chain Matters, your organization will be recognized for the products and services you provide and as a supporter of quality thought leadership in global supply chain management topics. Our sponsorships include services in spring boarding your brand recognition, enlisting social media and search engine optimized product marketing strategies, and raising educational awareness to innovative technologies and services. An investment as a Supply Chain Matters sponsor extends way beyond a single expensive event or campaign, offering a continuous daily impression across a global, highly targeted supply chain and B2B value-chain audience. Existing sponsors have incurred web based impressions exceeding one million views annually.

Picture your brand logo and recognition of capabilities appearing on every Supply Chain Matters content page.

Further detailed information can be obtained by utilizing our Sponsorship Information Request  drop-down menu located on the top menu bar, or by sending an inquiry email to info <at> supply-chain-matters <dot> com.

Bob Ferrari, Founder and Executive Editor


The Inaugural Named Sponsor of Supply Chain Matters- Steelwedge Software

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We are very pleased to announce that Steelwedge Software is our inaugural Named level sponsor of the Supply Chain Matters blog.    Steelwedge Software

Founded in 2000, Steelwedge is an integrated business planning and Sales and Operations Planning (S&OP) technology support provider which has gained significant momentum in the supply chain technology arena. Steelwedge’s cloud-based S&OP software solutions connect people, process and technology to power a single view of a company’s business.This provider’s named global customers include Applied Materials, Hospira, Jaguar Land Rover, Monsanto,Lenovo, Nissan, Nvidia, Spansion, among others.

Supply Chain Matters has featured a number of prior commentaries related to this provider and this author has been featured in prior Steelwedge sponsored webinars and events.

In May of 2013, we called reader attention to Steelwedge’s S&OP Insight module, powered by a separate analytics engine that combines online analytics and planning to deliver contextual planning to analyze decisions related analysis of product demand or inventory segmentation and service level planning for key customers. We found, after witnessing a demo, a neat provision for customers to be able to add other analytical “apps” to these capabilities, and then incorporating them into the S&OP process. In late December, our commentary focused on the company’s newest “app” available on the AppExchange, named Sales Pipeline Bridge, which is designed to leverage information within the Salesforce.comForce platform. The new extension supports the ability of planners to tap into sales pipeline data and over time, weigh early consumer sentiment factors regarding newly released or existing products. Another potential benefit is the ability to reconcile pipeline-based forecast data with order history, causal data and other data sources to provide S&OP process participants another layer of overall product demand intelligence.

This is a vendor that understands the needs for enabling more predictive and insightful S&OP process for many industry supply chains and we are pleased that they are our latest sponsor. Readers can click on the Steelwedge logo in the sponsor panel to gain further information on products, services and customer case studies.

Bob Ferrari, Founder and Executive Editor


E2open, Inc.: A Continuing Sponsor of the Supply Chain Matters Blog

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We are once again pleased to announce to our Supply Chain Matters readers that E2open, Inc., a provider of strategic, cloud-based software solutions for collaborative planning and execution across global networks, is a continuing Sustaining-level sponsor of this blog for 2014. We are pleased that this innovative technology provider has elected to associate E2open_logo_350x53itself with the ongoing global supply chain-focused thought leadership being provided by Supply Chain Matters.

Today’s global supply chains are far more complex with fast moving business events. They need the ability to foster more responsive and timely decisions across the extended supply chain with the context of these decisions grounded in customer, operational and/or financial priorities. Supply Chain Matters has continually advocated that one of the better means for industry supply chains to enable more responsive capabilities is in leveraging capabilities of an end-to-end B2B platform that connects the bulk of value-chain processes.

As a premiere B2B network provider, E2open provides cloud-based, on-demand software solutions enabling enterprises to bring collaborative planning and execution to the global trading network. This provider has appropriately adopted its singular marketing tag line to be: “Helping to manage the demand you can’t predict and supply you don’t control.” Today, the E2open Business Network includes upwards of 37,000 trading partners and over 117,000 users.

Collaborative execution is the ability of all partners in a global trading network to work together to continually resolve real or potential problems with the right information, faster, and more profitably. E2open helps brand owners develop a competency in collaborative execution, accelerating success across a number of key business initiatives and supply chain processes, including S&OP, new product introduction, consolidated global procurement, VMI, parts shortage management, risk management, and supply chain control tower.  With the acquisition of Icon-SCM in 2013, E2open has now added enhanced supply chain planning capabilities including “what-if” scenario and simulation planning, network planning visualization and analytics with the availability of E2 Planning and Response Version 11.2. That has positioned this end-to-end network provider to be able to support supply chain control tower capabilities for customers.

E2open customers include Avnet, Canon, Cisco, Embraer, IBM, Hewlett Packard, HTC, Foxconn, L’Oréal, Lenovo, Land O’Lakes, LSI, Pratt and Whitney, Seagate, Vodafone, and many others.  The company  is headquartered in Foster City, California with operations worldwide.

If your organization has needs related to overcoming existing systems and communication barriers, unifying suppliers and trading partners with common information, or multi-tier process orchestration, we recommend you place E2open on your short list.

For more information, click on the E2open logo in our blog sponsorship panel.

Bob Ferrari, Founder and Executive Editor


The Five Year Anniversary of Supply Chain Matters

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From the Editor’s Desk:

This week marks quite a significant milestone for the Supply Chain Matters blog. 

It was five years ago this week, that we launched this endeavor, not really knowing what it would bring. Supply Chain Matters Blog Today, we are proud of the fact that our readership spans the entire globe, with thousands of cross functional, B2B and IT focused supply chain management professionals visiting this web site each and every month.  Our audience spans multiple industry supply chains.

This blog further provides the deepest and broadest availability of content and insights specifically addressing industry unique supply chain management developments and learning.  Click on any one of our specific industry search tags on the right-hand panel and you will experience that fact.

We constantly receive direct emails from readers asking specific questions, seeking additional resources or desiring to schedule follow-up engagements. Please feel free to continue to directly communicate to us utilizing the email: info <at> supply-chain-matters <dot> com.

We trust that the content and insights we are producing each and every day meet your educational, leadership and career management needs. One of the areas that I am most proud of is our growing audience of readers who aspire to have a long-term career in the various fields of global supply chain management. During 2014, this blog will feature added insights focused on mid-market companies and their supply chain needs and challenges. We continue to encourage your direct feedback on how we can continue improve this blog. If there are content areas that you feel we should cover in more depth, please let us know utilizing the email above. We appreciate and respond to all forms of feedback.

Our named sponsors help to defray the day-to-day operating and ongoing development costs for this blog.  More importantly, sponsors gain incredible benefits from being a named sponsor, not the least of which is being recognized by a highly focused readership of cross-functional supply chain management readers for your products and services.  Once more, we add the personalized services of a highly experienced industry analyst with deep knowledge of industry supply chains. Let us know if your company or firm wants to explore a sponsorship.

A final note regarding a fact that you may not be aware of:  Did you know that this blog can actually be accessed by either of three different web addresses:

www.theferrarigroup.com/supply-chain-matters

www.supply-chain-matters.com

www.supply-chain-matters.net

Now you do know.

Once again, we extend our sincere thanks for your continued loyal following. We look forward to continuing to serve our readership audience.

Bob Ferrari, Founder and Executive Editor


Supply Chain Matters Blog Sponsorship Opportunities Available for 2014

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We again remind providers of supply chain related technology and services that opportunities for joining our distinguished group of named sponsors in the upcoming year are now open for both the Lead, Sustaining and Named sponsorship levels.  Blogs have come to be very influential sources of opinion, market knowledge and thought leadership, with this site being cited as among the top ten independent thought leadership voices commenting on global supply chain business process and information technology developments.  We provide deep coverage of specific industry supply chain developments and challenges and in 2013, continued to cited by others as an important influential go-to site in global supply chain management. This year, our readership has averaged in excess of 40,000 visits per month and we continue to expand our global and functional wide audience.

We again thank our existing Lead Sponsor, Kinaxis and our Sustaining Sponsor, E2open for their recognition and continued support throughout 2013.

As a sponsor of Supply Chain Matters, your organization will be recognized for the products and services you provide and as a supporter of quality thought leadership in global supply chain management topics. Our sponsorships include services in spring boarding your brand recognition, enlisting social media and search engine optimized product marketing strategies, and raising educational awareness to innovative technologies and services. An investment as a Supply Chain Matters sponsor extends way beyond a single event or campaign, offering a continuous daily impression across a global, highly targeted supply chain and B2B value-chain audience. Existing sponsors have incurred web based impressions exceeding one million views annually.

What sets sponsorship opportunities apart from other web properties is the unique personal and tailored services we can provide for your brand, with a highly affordable and competitive investment. Supply Chain Matters provides the most in-depth coverage and insights on industry-specific supply chain business and information challenges. A search of any of categories listed on the right will provide evidence of the depth of our coverage, and on the breadth of our readership audience.

We simplified our blog sponsorship opportunities into three levels of sponsorships each with different levels of benefits, and competitively priced to provide value. Picture your brand logo and recognition of capabilities appearing on every Supply Chain Matters content page in the designated sponsorship panel.

Further detailed information can be obtained by utilizing our Sponsorship Information Request  drop-down menu located on the top menu bar, or by sending an inquiry email to info <at> supply-chain-matters <dot> com.

Bob Ferrari, Founder and Executive Editor


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