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The Five Year Anniversary of Supply Chain Matters

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From the Editor’s Desk:

This week marks quite a significant milestone for the Supply Chain Matters blog. 

It was five years ago this week, that we launched this endeavor, not really knowing what it would bring. Supply Chain Matters Blog Today, we are proud of the fact that our readership spans the entire globe, with thousands of cross functional, B2B and IT focused supply chain management professionals visiting this web site each and every month.  Our audience spans multiple industry supply chains.

This blog further provides the deepest and broadest availability of content and insights specifically addressing industry unique supply chain management developments and learning.  Click on any one of our specific industry search tags on the right-hand panel and you will experience that fact.

We constantly receive direct emails from readers asking specific questions, seeking additional resources or desiring to schedule follow-up engagements. Please feel free to continue to directly communicate to us utilizing the email: info <at> supply-chain-matters <dot> com.

We trust that the content and insights we are producing each and every day meet your educational, leadership and career management needs. One of the areas that I am most proud of is our growing audience of readers who aspire to have a long-term career in the various fields of global supply chain management. During 2014, this blog will feature added insights focused on mid-market companies and their supply chain needs and challenges. We continue to encourage your direct feedback on how we can continue improve this blog. If there are content areas that you feel we should cover in more depth, please let us know utilizing the email above. We appreciate and respond to all forms of feedback.

Our named sponsors help to defray the day-to-day operating and ongoing development costs for this blog.  More importantly, sponsors gain incredible benefits from being a named sponsor, not the least of which is being recognized by a highly focused readership of cross-functional supply chain management readers for your products and services.  Once more, we add the personalized services of a highly experienced industry analyst with deep knowledge of industry supply chains. Let us know if your company or firm wants to explore a sponsorship.

A final note regarding a fact that you may not be aware of:  Did you know that this blog can actually be accessed by either of three different web addresses:

www.theferrarigroup.com/supply-chain-matters

www.supply-chain-matters.com

www.supply-chain-matters.net

Now you do know.

Once again, we extend our sincere thanks for your continued loyal following. We look forward to continuing to serve our readership audience.

Bob Ferrari, Founder and Executive Editor


Supply Chain Matters Blog Sponsorship Opportunities Available for 2014

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We again remind providers of supply chain related technology and services that opportunities for joining our distinguished group of named sponsors in the upcoming year are now open for both the Lead, Sustaining and Named sponsorship levels.  Blogs have come to be very influential sources of opinion, market knowledge and thought leadership, with this site being cited as among the top ten independent thought leadership voices commenting on global supply chain business process and information technology developments.  We provide deep coverage of specific industry supply chain developments and challenges and in 2013, continued to cited by others as an important influential go-to site in global supply chain management. This year, our readership has averaged in excess of 40,000 visits per month and we continue to expand our global and functional wide audience.

We again thank our existing Lead Sponsor, Kinaxis and our Sustaining Sponsor, E2open for their recognition and continued support throughout 2013.

As a sponsor of Supply Chain Matters, your organization will be recognized for the products and services you provide and as a supporter of quality thought leadership in global supply chain management topics. Our sponsorships include services in spring boarding your brand recognition, enlisting social media and search engine optimized product marketing strategies, and raising educational awareness to innovative technologies and services. An investment as a Supply Chain Matters sponsor extends way beyond a single event or campaign, offering a continuous daily impression across a global, highly targeted supply chain and B2B value-chain audience. Existing sponsors have incurred web based impressions exceeding one million views annually.

What sets sponsorship opportunities apart from other web properties is the unique personal and tailored services we can provide for your brand, with a highly affordable and competitive investment. Supply Chain Matters provides the most in-depth coverage and insights on industry-specific supply chain business and information challenges. A search of any of categories listed on the right will provide evidence of the depth of our coverage, and on the breadth of our readership audience.

We simplified our blog sponsorship opportunities into three levels of sponsorships each with different levels of benefits, and competitively priced to provide value. Picture your brand logo and recognition of capabilities appearing on every Supply Chain Matters content page in the designated sponsorship panel.

Further detailed information can be obtained by utilizing our Sponsorship Information Request  drop-down menu located on the top menu bar, or by sending an inquiry email to info <at> supply-chain-matters <dot> com.

Bob Ferrari, Founder and Executive Editor


2014 Blog Sponsorship Opportunities Available for Supply Chain Matters Blog

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The month of November is the kick-off of our sales cycle for 2014 named sponsors for the Supply Chain Matters blog. Loyal readers please bear with us as we take care of business since sponsorship helps to defray the costs for providing the quality of content that you expect from Supply Chain Matters.   Supply Chain Matters Blog

We therefore remind providers of supply chain related technology and services that opportunities for being a named sponsor in 2014 are now open for both the Lead, Sustaining and Named sponsorship levels.  Blogs have come to be very influential sources of opinion, market knowledge and thought leadership, with this site being cited as among the top ten blogs commenting on global supply chain business process and information technology developments.  This year, our readership has averaged in excess of 40,000 visits per month and we continue to expand our global and functional wide audience.

We again thank our existing Lead Sponsor, Kinaxis and our Sustaining Sponsor, E2open for their recognition and continued support throughout 2012.

As a sponsor of Supply Chain Matters, your organization will be recognized for the products and services you provide and as a supporter of quality thought leadership in global supply chain management topics. Our sponsorships include services in spring boarding your brand recognition, enlisting social media and search engine optimized product marketing strategies, and raising educational awareness to innovative technologies and services. An investment as a Supply Chain Matters sponsor extends way beyond a single event or campaign, offering a continuous daily impression across a global, highly targeted supply chain and B2B value-chain audience. Existing sponsors have incurred web based impressions exceeding one million views annually.

What sets sponsorship opportunities apart from other web properties is the unique personal and tailored services we can provide for your brand, with a highly affordable and competitive investment. Supply Chain Matters provides the most in-depth coverage and insights on industry-specific supply chain business and information challenges. A search of any of categories listed on the right will provide evidence of the depth of our coverage, and on the breadth of our readership audience.

In 2012 and in 2013, we have simplified our blog sponsorship opportunities into three levels of sponsorships, Lead level Sustaining level, and Named sponsor, each with different levels of benefits and very competitively priced as an investment. Picture your brand logo and recognition of capabilities appearing on every Supply Chain Matters content page in the designated sponsorship panel.

Further detailed information can be obtained by utilizing our Sponsorship Information Request  drop-down menu located on the top menu bar, or by sending an inquiry email to info <at> supply-chain-matters <dot> com.

Bob Ferrari, Founder and Executive Editor


Opportunity Prevails- Supply Chain Matters Blog Sponsorship Promotion

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We remind providers of supply chain related technology and services that opportunities for being a named sponsor of the Supply Chain Matters blog are currently at all levels.  Social media and especially blogs have come to be very influential sources of opinion, market knowledge and thought leadership, with this site being cited as among the top 25 most influential supply chain management blogs as well as 100 Elite Resources for Logistics.

Readers of Supply Chain Matters are passionate about end-to end supply chain management business process and management developments and represent the many functions involved under the umbrella of SCM.  Our audience consists of a targeted group of senior and functional practitioners across multiple supply chain, online commerce, IT and other disciplines. We also have broad appeal to supply chain technology and service providers but we do not produce content solely for their benefit. We believe that we provide the deepest industry-specific and cross-functional coverage, which can be sampled by reviewing our listing of Categories on the right-hand panel.

As a sponsor of Supply Chain Matters, your company will be recognized for its products and services and as a supporter of quality thought leadership. Our sponsorships include services in spring boarding your brand recognition, enlisting social media and search engine optimized product marketing strategies, and raising educational awareness to innovative technologies and services. An investment as a Supply Chain Matters sponsor extends way beyond a single event or campaign, offering a continuous daily impression across a global, highly targeted supply chain audience. Existing sponsors have incurred web based impressions exceeding one million views annually.  What differentiates our sponsorship opportunities apart from other web properties is the unique personal and tailored services we can provide for your brand, with a highly affordable and competitive investment.

This year we have added a new Supply Chain Matters Named Sponsor level sponsorship option for up and coming technology and service providers. This program will provide a flexible and cost affordable option to have your brand targeted to a broad, pre-screened audience of cross-functional readers who represent the many functions and responsibilities associated with supply chain and B2B management.  The program provides flexibility in both length of sponsorship and cost, and can alternatively serve as a means to support specific event-based marketing needs such as a major market launch or new program.  For the equivalent cost of sponsoring a single event, providers can take advantage of a continuous cycle of brand and services recognition. We are now offering a current promotion that provides seven months of continuous sponsorship, through the remainder of 2013 and thru January 2014, for the cost of six months.  What better way to springboard your marketing reach-out and brand identity initiatives.

Further detailed information can be obtained by utilizing our Sponsorship Information Request  drop-down menu located on the top menu bar, or by sending an inquiry email to info <at> supply-chain-matters <dot> com.


E2open- A Continuing Sustaining Sponsor of the Supply Chain Matters Blog

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I am once again pleased to announce to our readers that E2open (NASDAQ: EOPN), a provider of strategic, cloud-based software solutions for collaborative execution across global networks, is a continuing Sustaining-level sponsor of this blog in 2013. We are E2open_logo_JPG_highres_125x125pleased that this innovative technology provider has elected to associate itself with the ongoing global supply chain-focused thought leadership being provided by Supply Chain Matters.

E2open provides cloud-based, on-demand software solutions enabling enterprises to procure, manufacture, sell, and distribute products more efficiently through collaborative execution across global trading networks. Collaborative execution is the ability of all partners in a global trading network to work together to continually resolve real or potential problems with the right information, faster, and more profitably. E2open helps brand owners develop a competency in collaborative execution, accelerating success across a number of key business initiatives and supply chain processes, including S&OP, new product introduction, consolidated global procurement, VMI, parts shortage management, risk management, and supply chain control tower.

Brand owners and manufacturers use E2open solutions to gain visibility into and control over their trading networks through the real-time information, integrated business processes, and advanced analytics that E2open provides. E2open customers include Celestica, Cisco, Dell, HGST, IBM, L’Oréal, Land O’Lakes, LSI, Motorola Solutions, Seagate, Vodafone, and many others. E2open is headquartered in Foster City, California with operations worldwide.

During 2012, E2open became a public company trading on the NASDAQ Global Market, a sign of its continued market momentum. In 2013, we anticipate enhanced product development and services announcements as the company expands both its network and vertical industry presence.

If your organization has needs related to overcoming existing systems and communication barriers, unifying suppliers and trading partners with common information, or multi-tier process orchestration, we recommend you place E2open on your short list.

For more information, visit www.e2open.com.

Bob Ferrari, Founder and Executive Editor


Kinaxis- A Continuing 2013 Lead Sponsor of the Supply Chain Matters Blog

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Supply Chain Matters is pleased to once again announce to our readers that supply chain technology provider Kinaxis will continue as one of the Lead sponsors of this blog.    kinaxislogo120x120

Kinaxis was the very first sponsor of this blog in 2008, and we look forward to continuing our close relationship that has occurred over the past four years.  Kinaxis recognized early on that supply chain professionals would increasingly turn to social media channels for their educational needs and that blogs such as Supply Chain Matters would play an increasing role in how technology users seek out thought leadership and gather insights on business process and technology needs.

Kinaxis has successfully designed and continues to support a highly successful supply chain focused social-media community. The Supply Chain Expert Community web site garners multiple accolades, including a recent interview and citing conducted by the American Marketing Association.  The Expert Community is now approaching 7000 registered members, a remarkable achievement. This author was honored to be a featured weekly guest contributor during 2012.

Founded in 1995, Kinaxis and its flagship RapidResponse technology has been adopted by global industry leaders such as Casio, Flextronics, Jabil, Raytheon, Qualcomm and others to manage and respond to their supply chain resource planning needs within volatile and rapidly changing business environments. This author’s familiarity with the company’s capabilities began in 1999-2000 when the company was initially named WebPlan, and as an industry analyst I have witnessed an incredible growth path since.  The year 2012 was once again an incredible year for Kinaxis that included double-digit sales growth and sustained profitability. Highlights included expanded industry presence in Agro Sciences with The Dow Chemical Company, mid-market presence with BTI Systems, and continued global geographic customer presence with Schneider Electric in Europe and Konica Minolta in Asia. This provider was also achieved a “Best IT Technology Partner” award from Celestica, as part of that company’s Total Cost of Ownership Supplier category.

Today, the RapidResponse application is often utilized as a decision hub for supply chain planning, sales and operations planning, and collaborative planning processes across an extended, global based supply chain.  The value of the technology is in its ability to allow customers to plan a coordinated response to supply, capacity or demand variances that often occur. In 2011, RapidResponse Control Tower was introduced as a cloud based offering to assist manufacturers and brand owners in securing broader visibility and process control across the extended global supply chain. New enhancements now include Integrated Project Management, to singularly manage projects, Process Orchestration to coordinate and track activities within cross-functional business processes, and Rapid Supply Chain Data Integration, to facilitate data integration among multiple data sources and heterogeneous data environments.

Extended technology ecosystem partnerships include those with GT Nexus, JFE Systems and WNS.

If your organization has needs for extended supply chain visibility, control tower, or sales and operations planning process support capabilities that can be implemented in a very timely manner, I recommend you place Kinaxis on your short list.

Bob Ferrari, Founder and Executive Editor


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