As the busy holiday shopping season approaches, many pundits and journalists will be closely monitoring the battle among online and physical retailers.  But, make no mistake, there is significant change occurring in online shopping environments and retail and B2C supply chain teams must be prepared for the implications.

On the supply chain consulting services CHAINanlytics blog, Bob Ferrari, Founder and Executive Editor of Supply Chain Matters provides a guest blog contribution as to the insights and important takeaways from these accelerating trends in online and omnichannel order fulfillment.  Organizations will need to re-visit or re-align their transportation and logistics strategies in the light of a single omnichannel fulfillment business strategy.