If your email is like mine, a day does not go by without multiple notifications of upcoming supply chain management focused events. Professional organizations, pay to play conference firms, trade and media publications, industry analyst firms and technology providers themselves barrage industry professionals with conference attendance opportunities throughout the year.
But, the obvious reality is that anyone in a procurement, supply chain management or manufacturing focused position is far too occupied in getting his/her job accomplished on a day-to-day basis to find the time to attend multiple events on a year-round basis. If they do attend such events, it is often a regional or trusted event requiring manageable justification and opportunities for networking with peer professionals vs. technology focused salespeople.
Once more, in this era of globally focused supply chain networks, people are constantly mobile, traveling on business or visiting remote locations. Hence, they have learned that seeking supply chain information and insights can be selectively accomplished online accessing blogs such as Supply Chain Matters. Yet, marketing teams continue to shell out thousands and thousands to support an annual trek of conference events, hoping that their sales team will find that one golden prospect.
The coming few weeks are the period where marketing budgets for the 2018 calendar year are compiled, reviewed, and approved. Why cast a wide net when online properties such as Supply Chain Matters provide the segmented audience your products or services required to enhance your brand?
Why ignore the compelling benefits of social media and digitally-focused inbound marketing based initiatives that provide constant, around the clock brand impressions as opposed to a singular one-time event where conversion rates are questionable?
Supply Chain Matters, has amassed a targeted audience of readers seeking the deepest coverage and insights into industry specific supply chain topics related to business process and technology needs. It’s no wonder that this blog is consistently cited as one of the top-ten quality thought leadership sites. A scan of our content categories provides examples of the depth of our cross-functional and industry-specific content.
Supply Chain Matters offers a variety of sponsorship plans, some of which include personal consulting, advisory and sponsored content services related to promoting your brand or product, and driving inbound traffic to your web site.
Give us a call or send us an email and let us show you how we have assisted other clients.
For more information, click on the Sponsorship Information on the left-hand menu to access our sponsorship inquiry page. Fill-in the brief inquiry form and we will send you our latest 2018 Sponsorship Guide with additional information.
Bob Ferrari, Founder and Executive Editor
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