Because of rapid advances in product innovation and advanced technology, products have become more sophisticated and incorporate broader combinations of physical hardware, software and associated services.  This invariably adds more challenges for product design and management teams, especially when key aspects of a product’s value-chain are part of a predominately outsourced supply chain. Product-related information needs to travel up and down the externally outsourced supply chain and internally focused  ERP or legacy systems add to that challenge.

This author will be the primary speaker in an upcoming webinar sponsored by Serus Corporation tomorrow, May 28 at 11:00am PDT.  The title of my presentation is: The Increasing Importance for Tightly Integrating Product Design and Supply Chain Management. This interactive webinar presentation will address converging trends in business, supply chain and manufacturing, as well as IT and will address the new opportunities to leverage product management and timely new product introduction practices on an end-to-end networkplatform.

Areas I will address in this webinar presentation will include:

• What exactly are the converging forces in Product Design and Supply Chain Management for today’s manufacturers?

• What learnings can be derived from the recent Boeing, Toyota, and GM product recalls?

• How should a product brand owner harness today’s converging trends to it’s obtain industry competitive advantage?

There is time allowed for webinar viewers to ask additional questions.

Join us in the complimentary no-cost webinar by registering at this designated Serus webinar link.

Registration is still open and you can register any time today.

 

Bob Ferrari, Founder and Executive Editor